Wonderful WordPress Themes & Why I Love Them

If you haven’t already realised, I am a huge WordPress fan. I use it every day to create beautiful, functional and attention-grabbing websites for my clients. The flexibility of WordPress and the fact that it’s so easy to use are probably the main reasons why I love...

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The Real Reason Behind My Rebrand

As you know my business has just gone through a very exciting transformation from ‘Branching Out’ to ‘Happy Heart Online Marketing’. And despite my initial reservations, it’s been an amazing journey. I started Branching Out from scratch, and over 6 years, I supported...

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Free Website? Really?

When you first start out in business your marketing budget can usually be pretty non-existent, can’t it? And this may increase your temptation to be lured in by those pop-up ads that interrupt your browsing. You know the one that offer you a FREE WEBSITE? Wow! A free...

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How to get your business seen in Google

I did Google ‘Should I get divorced’ How to Get the Best Results From Long-Tail Keywords Want to get your website visible and indexed on the major search engines? Then make sure you give your keywords plenty of TLC and attention. While the whole...

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Sally Created A Website She Loved

Imagine this… Sally built herself a website when she first started out in business!  Funds were tight and it seemed like a great idea to ‘get her started’! It was ok at first she had her logo and services on there and a contact form too and it...

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Why your branding needs to approached 360

If you’re a little bamboozled by the term ‘360 degree branding’ then let me explain what it is in normal speak instead of online jargon. 360 degree branding is, essentially, making sure your branding is represented at every customer touch point.  From that very first...

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How to Get Started On Your Blog in 5 Easy Steps

Does the thought of starting a blog fill you with dread?  Then keep reading.  I promise you it isn’t half as scary as you might think. You just need to find a blog blueprint that works for you, and you’ll be off those starting blocks in a flash. Here are a few...

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What the hell is SSL and why does my website need it?

Wondering what all the SSL fuss is about? You may have noticed a lot of recent talk about how you can improve your search engine ranking (when people look for your kind of business in Google, for instance) if your site has an SSL certificate.  And it’s true. Google...

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The Power of a Testimonial

You can’t beat a good testimonial, can you? They’re a fab confidence booster for those wobbly days.  They’re a much-needed reminder when your inner chatterbox has you doubting your business acumen and whether you’re cut out for all this. And as an entrepreneur...

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Why your small business needs an email list

Do you have an email list for your business? Not just a list of customers who’ve bought something from you in the past, but a list of people who’ve opted-in to receive regular newsletters, special offers, or other updates from you? No? Well, if you don’t...

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How to keep your website secure

Imagine logging into your website one morning only to find that it’s been hacked.  Instead of your usual welcome page, you’re looking at a big, red Google warning which says your site is now a ‘Phishing Attack’ or, worse, is hosting ‘malware’. You may even find that...

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Keep it Simple… Make it Significant!

When I set up Branching Out Online, my key objective was to keep it simple. I knew that many small business owners were confused and intimidated by the obscure “techno-talk” and jargon surrounding online marketing. It put them off, it stressed them out, and it held...

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Build your online presence one step at a time!

In a society where online retailers offer same-day delivery, theme parks sell fast-track passes so that visitors don’t have to wait in line and viewers abandon videos if they take more than a few seconds to load, instant gratification seems to be the default response...

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Shine online with your business branding

Some small business owners think that branding is a luxury for the big boys, but this is a serious misconception. Whether you are a therapist, a photographer or a shop, branding REALLY matters and, it matters in every area of your business, but especially in your...

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10 Ways To Get Your Business Seen In Google

So if you want to get seen in Google you need to know about SEO What is Small Business SEO? The good news for today’s small business owners is that search-engine optimization (SEO) is no longer about who’s been around the longest, who has the biggest library of...

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10 Things I LOVE About WordPress

I LOVE creating websites, and I’m lucky enough to get to do it for a living! Of course each client has different requirements, expectations and visions for their site, and the end result is totally unique, but there’s one thing I always recommend, whether you’re...

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I don’t know where to start with Social Media

Sometimes, in the midst of running a business, getting to grips with your online presence can seem like an impossible task. “I don’t know where to start!” is a common, exasperated cry from many who skirt around their social media with a wary...

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But Facebook Live scares the pants off me!

You won’t be the first and you definitely won’t be the last person to feel like this.  It scares everyone at first, particularly if you’re more comfortable to let your fingers do your talking. But, in the big scheme of things Facebook live is a fantastic way to reach...

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What’s the difference between a blog and a newsletter?

What is a blog and what is a newsletter? A blog (or short version of the words ‘web log’) is a piece of content or article that is written and published on your website (or on a blogging platform – Blogger/Tumblr/Wordpress, for example). A newsletter is written and...

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Do you really need a blog?

Do I really need a blog? In a nutshell, yes!  As an entrepreneur what are your top three priorities? To attract new clients? To grow your business? To make more money? Blogging can help you achieve all three!  Let me explain. How blogging can help you get new clients...

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Even if you do NOTHING ELSE, DO THESE 5 things online

Marketing your business can steal huge chunks of your precious time.  And whenever you’re at your busiest, it’s always the first to slip.  But then it becomes that vicious of cycle of “I haven’t got time to write a blog/newsletter/post this week” to “Why has it all...

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1 Quick and Easy Ways to Update Your Website

When was the last time you updated your website? In the last week/month/year? Erm… you don’t really update your website? Well, if I told you that this could be costing you potential customers, would you give it priority? Your website is your company’s shop window;...

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5 Simple Ways To Make Your Website Work For You

One of the things that most small business owners have in common is that they would like to increase traffic to their website.  Many feel that they are “missing out”, overlooked or simply lost in the scrum that makes up the battleground of today’s online marketers. ...

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Online marketing – Get the bangers on your BBQ

With blue skies and soaring temperatures, I bet I’m not that only one who enjoyed a few al fresco meals this week. And the smells of ribs cooking over charcoal got me thinking about how hosting a great BBQ is like getting your small business seen online. Not only do...

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What’s not to LOVE? Live Video for Your Business

You’ve no doubt heard that live streaming video offers seemingly endless possibilities for businesses, and you’re sure to have witnessed your competitors – and many others – jumping into the live video spotlight via Periscope (owned by Twitter) and, more...

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7 Tips to Get Your Business Seen Online

We all know that if you want to get your business seen online you’ll need a website, but if you want to stand out online you’ll need a great website and a great SEO. Here are my top 7 tips for improving your SEO on a small-business budget. Use Google’s Keyword Tool to...

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Social Media Allows Greater Connection Online

Guest Blog: Caroline Palmy – Palmy Healing I love Social Media, and am very active out there. Do you have Facebook? Did you also reconnect with old friends on there? It’s funny how we find each other again on social media, even after years or decades of no...

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Top Tools to Get Visible with Video

Are you using video to market your small business? If not, why not? Do you think it’s too expensive for your limited budget? Do you think you don’t have the skills or equipment to produce a professional-looking effort yourself? Or are you just holding back because...

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When things go pear-shaped…make a pear tart!

Have you ever had one of those weeks when your meticulous and brilliantly planned schedule has gone well…completely pear shaped? It happened to me last week: I had so much to do and I really needed to be firing on all cylinders, but, no matter how much I tried to...

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