7 Speedy Ways to Sell More Products Online
Do you sell products online? Then keep reading because I have some speedy but simple ideas to help you optimise your online sales. Before we get started, however, let me just explain why the Big Guys – ie Amazon, eBay and Etsy – may look like your safest and easiest...
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Captivate Your Customers with Content that Converts
Do you dazzle your website visitors so much that they can’t resist buying from you? Do you captivate your potential social media followers with content that converts? If you’re shaking your head right now, then I’d say it’s time to take a good look at what you’re...
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Guest Blog: Blending In Is a Risky Strategy by Emma Holmes
I TALK ABOUT STANDING OUT A LOT! I know that it’s one that comes your radar A LOT. You feel like there’s so much noise but what’s the solutions to ACTUALLY being seen? The world is a noisy place now. Social Media marketing gets noisier by the day and there are not...
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Website Help!.. I Haven’t a Scooby Doo What to Do!
Running your own business means you’ll often face these Scooby Doo dilemmas… “I need a website, but I don’t know where to start or who to turn to.” “My website is an ancient mess… it doesn’t represent me or my business any more. What the Scooby Do can I do?” “I need...
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A – Z of Techy Terms Made Simple Part 2
Following on from A Spot of Tech Geekery: Tricky Technology/Web/Online Terms Made Easy, Part 1 (A to H) today’s article is going to walk you gently (in normal speak) through another 11 tech geekery terms. We’re covering everything from landing pages through to web...
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A – Z of Techy Terms Made Simple! Part 1
Learning your way around your website takes time – as does any new skill for any novice. And as your WordPress/website building knowledge grows, so too will your confidence. But very often, all it takes is a spotting of technical terms or a jumble of jargon to put a...
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Do I need a website?
I am frequently asked by small and small and start up businesses do I need a website? And my answer is ideally – yes… A website is your companies representation online and central to your branding. It builds a central hub and a place where customers can establish...
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Is a Happy and Healthy Work Life Balance Even Possible?
We live in a fast-paced world and as entrepreneurs, we’re ‘expected’ to be around 24/7. Now while this is great for our customer experience – I mean, who doesn’t want their questions or queries answering instantly via Messenger – it isn’t necessarily great for us....
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18 Things NOT to Do in Business
If you read my previous blog: 18 Years in Business: 18 Lessons Learned you’ll know that it’s my coming of age business anniversary. This means I’ve dealt with lots of curve balls, challenges, and obstacles, as well as the exciting, goosepimply adventures, too. I’ve...
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18 Years in Business: 18 Lessons Learned
At the age of 24, my family was given a huge reality check when we tragically lost our lovely mum. Experiencing something so life-changing definitely puts things in perspective, and what was previously a high priority suddenly takes less precedence. For me,...
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Want Your Social to Be More Successful?
Healthy Habits for a Successful Social Media Presence/Online Content Strategy Conjuring up content ideas for your social media platforms can be a proper pain, can’t it? Creating fabulous online content that sparks conversations, warms up the lurkers, and keeps your...
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A Good Enough Website IS Good Enough!
Are you waiting for your website to look 100% perfect before you dare reveal it to the world? Spending hours searching for the perfect images to help you stand out from the competition? Wasting days on end playing around with words and content to try and sound clever,...
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“It’s time to Get a proper job,” he said!
Has anyone ever said this to you? My lovely dad said this to me once, and at the time, I thought he was right. Yes, I thought, having a ‘real’ job with a regular salary, and ‘real’ days off, is exactly what I need right now. I’ve had enough of worrying about where...
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Is Your Website Suited and Booted?
Is your website all suited and booted? Does it look professional, in a corporate kind of way? Does it demonstrate you’re a responsible expert who knows what they’re talking about? You might think these are hallmarks of a professional business website but on...
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Online Planning – The best tool ever!
As a busy web designer, online marketer, and entrepreneur, I need to be productive. Just like you, my working day needs to be managed and planned to precision, otherwise deadlines get overlooked, targets fall by the wayside, and over time this impacts on the success...
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No time to market your business online?
Can Batch Working Really Boost Your Biz? We all have the same 24 hours in a day so how come some entrepreneurs (usually the competition!) seem to churn out heaps of high quality content while you regularly have to abandon your online marketing at times when you’re...
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Help! Where do I start with my online marketing?!
Online marketing doesn’t have to be complicated. Honestly, it really doesn’t! But it should be something you understand and have a good handle on if you want to enjoy the huge benefits it can bring to your business. It doesn’t matter what kind of business you have,...
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No control over your website? You’re being held to ransom.
As a web designer, one of my biggest bug bears is when people tell me that their previous web designer had to make all of the changes, updates, and additions to their website. They weren’t given the login details and/or password so that they could take over the...
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WordPress Plugins – What the Heck Are They?
Wondering what on earth a WordPress plugin is? Or any kind of plugin for that matter? Let me explain – in my usual non-techie way. If you want to expand the use (or functionality) of your WordPress website, you can usually find some sort of plugin to do it for you. A...
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Wonderful WordPress Themes & Why I Love Them
If you haven’t already realised, I am a huge WordPress fan. I use it every day to create beautiful, functional and attention-grabbing websites for my clients. The flexibility of WordPress and the fact that it’s so easy to use are probably the main reasons why I love...
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The Real Reason Behind My Rebrand
As you know my business has just gone through a very exciting transformation from ‘Branching Out’ to ‘Happy Heart Online Marketing’. And despite my initial reservations, it’s been an amazing journey. I started Branching Out from scratch, and over 6 years, I supported...
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Free Website? Really?
When you first start out in business your marketing budget can usually be pretty non-existent, can’t it? And this may increase your temptation to be lured in by those pop-up ads that interrupt your browsing. You know the one that offer you a FREE WEBSITE? Wow! A free...
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How to get your business seen in Google
I did Google ‘Should I get divorced’ How to Get the Best Results From Long-Tail Keywords Want to get your website visible and indexed on the major search engines? Then make sure you give your keywords plenty of TLC and attention. While the whole...
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Sally Created A Website She Loved
Imagine this… Sally built herself a website when she first started out in business! Funds were tight and it seemed like a great idea to ‘get her started’! It was ok at first she had her logo and services on there and a contact form too and it...
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Why your branding needs to approached 360
If you’re a little bamboozled by the term ‘360 degree branding’ then let me explain what it is in normal speak instead of online jargon. 360 degree branding is, essentially, making sure your branding is represented at every customer touch point. From that very first...
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How to Get Started On Your Blog in 5 Easy Steps
Does the thought of starting a blog fill you with dread? Then keep reading. I promise you it isn’t half as scary as you might think. You just need to find a blog blueprint that works for you, and you’ll be off those starting blocks in a flash. Here are a few...
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What the is SSL and why does my website need it?
Wondering what all the SSL fuss is about? You may have noticed a lot of recent talk about how you can improve your search engine ranking (when people look for your kind of business in Google, for instance) if your site has an SSL certificate. And it’s true. Google...
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The Power of a Testimonial
You can’t beat a good testimonial, can you? They’re a fab confidence booster for those wobbly days. They’re a much-needed reminder when your inner chatterbox has you doubting your business acumen and whether you’re cut out for all this. And as an entrepreneur...
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Why your small business needs an email list
Do you have an email list for your business? Not just a list of customers who’ve bought something from you in the past, but a list of people who’ve opted-in to receive regular newsletters, special offers, or other updates from you? No? Well, if you don’t...
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Is The REAL You Shining Through? Authenticity And Your Online Brand
The more virtual our lives get, it seems the more we cry out for something genuine. What customers really want now is not just a product or a service – it’s a brand they can believe in. We all know that people buy people, so now, more than ever before,...
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How to keep your website secure
Imagine logging into your website one morning only to find that it’s been hacked. Instead of your usual welcome page, you’re looking at a big, red Google warning which says your site is now a ‘Phishing Attack’ or, worse, is hosting ‘malware’. You may even find that...
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Keep it Simple… Make it Significant!
When I set up Branching Out Online, my key objective was to keep it simple. I knew that many small business owners were confused and intimidated by the obscure “techno-talk” and jargon surrounding online marketing. It put them off, it stressed them out, and it held...
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Build your online presence one step at a time!
In a society where online retailers offer same-day delivery, theme parks sell fast-track passes so that visitors don’t have to wait in line and viewers abandon videos if they take more than a few seconds to load, instant gratification seems to be the default response...
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Shine online with your business branding
Some small business owners think that branding is a luxury for the big boys, but this is a serious misconception. Whether you are a therapist, a photographer or a shop, branding REALLY matters and, it matters in every area of your business, but especially in your...
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10 Ways To Get Your Business Seen In Google
So if you want to get seen in Google you need to know about SEO What is Small Business SEO? The good news for today’s small business owners is that search-engine optimization (SEO) is no longer about who’s been around the longest, who has the biggest library of...
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