“It’s time to Get a proper job,” he said!

Has anyone ever said this to you? My lovely dad said this to me once, and at the time, I thought he was right. Yes, I thought, having a ‘real’ job with a regular salary, and ‘real’ days off, is exactly what I need right now.  I’ve had enough of worrying about where...

read more

Is Your Website Suited and Booted?

Is your website all suited and booted? Does it look professional, in a corporate kind of way? Does it demonstrate you’re a responsible expert who knows what they’re talking about? You might think these are hallmarks of a professional business website but on...

read more

Online Planning – The best tool ever!

As a busy web designer, online marketer, and entrepreneur, I need to be productive. Just like you, my working day needs to be managed and planned to precision, otherwise deadlines get overlooked, targets fall by the wayside, and over time this impacts on the success...

read more

No time to market your business online?

Can Batch Working Really Boost Your Biz? We all have the same 24 hours in a day so how come some entrepreneurs (usually the competition!) seem to churn out heaps of high quality content while you regularly have to abandon your online marketing at times when you’re...

read more

Help! Where do I start with my online marketing?!

Online marketing doesn’t have to be complicated.  Honestly, it really doesn’t! But it should be something you understand and have a good handle on if you want to enjoy the huge benefits it can bring to your business.  It doesn’t matter what kind of business you have,...

read more

WordPress Plugins – What the Heck Are They?

Wondering what on earth a WordPress plugin is? Or any kind of plugin for that matter? Let me explain – in my usual non-techie way. If you want to expand the use (or functionality) of your WordPress website, you can usually find some sort of plugin to do it for you.  A...

read more

Wonderful WordPress Themes & Why I Love Them

If you haven’t already realised, I am a huge WordPress fan. I use it every day to create beautiful, functional and attention-grabbing websites for my clients. The flexibility of WordPress and the fact that it’s so easy to use are probably the main reasons why I love...

read more

The Real Reason Behind My Rebrand

As you know my business has just gone through a very exciting transformation from ‘Branching Out’ to ‘Happy Heart Online Marketing’. And despite my initial reservations, it’s been an amazing journey. I started Branching Out from scratch, and over 6 years, I supported...

read more

Free Website? Really?

When you first start out in business your marketing budget can usually be pretty non-existent, can’t it? And this may increase your temptation to be lured in by those pop-up ads that interrupt your browsing. You know the one that offer you a FREE WEBSITE? Wow! A free...

read more

How to get your business seen in Google

I did Google ‘Should I get divorced’ How to Get the Best Results From Long-Tail Keywords Want to get your website visible and indexed on the major search engines? Then make sure you give your keywords plenty of TLC and attention. While the whole...

read more

Sally Created A Website She Loved

Imagine this… Sally built herself a website when she first started out in business!  Funds were tight and it seemed like a great idea to ‘get her started’! It was ok at first she had her logo and services on there and a contact form too and it...

read more

Why your branding needs to approached 360

If you’re a little bamboozled by the term ‘360 degree branding’ then let me explain what it is in normal speak instead of online jargon. 360 degree branding is, essentially, making sure your branding is represented at every customer touch point.  From that very first...

read more

How to Get Started On Your Blog in 5 Easy Steps

Does the thought of starting a blog fill you with dread?  Then keep reading.  I promise you it isn’t half as scary as you might think. You just need to find a blog blueprint that works for you, and you’ll be off those starting blocks in a flash. Here are a few...

read more

What the is SSL and why does my website need it?

Wondering what all the SSL fuss is about? You may have noticed a lot of recent talk about how you can improve your search engine ranking (when people look for your kind of business in Google, for instance) if your site has an SSL certificate.  And it’s true. Google...

read more

The Power of a Testimonial

You can’t beat a good testimonial, can you? They’re a fab confidence booster for those wobbly days.  They’re a much-needed reminder when your inner chatterbox has you doubting your business acumen and whether you’re cut out for all this. And as an entrepreneur...

read more

Why your small business needs an email list

Do you have an email list for your business? Not just a list of customers who’ve bought something from you in the past, but a list of people who’ve opted-in to receive regular newsletters, special offers, or other updates from you? No? Well, if you don’t...

read more

How to keep your website secure

Imagine logging into your website one morning only to find that it’s been hacked.  Instead of your usual welcome page, you’re looking at a big, red Google warning which says your site is now a ‘Phishing Attack’ or, worse, is hosting ‘malware’. You may even find that...

read more

Keep it Simple… Make it Significant!

When I set up Branching Out Online, my key objective was to keep it simple. I knew that many small business owners were confused and intimidated by the obscure “techno-talk” and jargon surrounding online marketing. It put them off, it stressed them out, and it held...

read more

Build your online presence one step at a time!

In a society where online retailers offer same-day delivery, theme parks sell fast-track passes so that visitors don’t have to wait in line and viewers abandon videos if they take more than a few seconds to load, instant gratification seems to be the default response...

read more

Shine online with your business branding

Some small business owners think that branding is a luxury for the big boys, but this is a serious misconception. Whether you are a therapist, a photographer or a shop, branding REALLY matters and, it matters in every area of your business, but especially in your...

read more

10 Ways To Get Your Business Seen In Google

So if you want to get seen in Google you need to know about SEO What is Small Business SEO? The good news for today’s small business owners is that search-engine optimization (SEO) is no longer about who’s been around the longest, who has the biggest library of...

read more

10 Things I LOVE About WordPress

I LOVE creating websites, and I’m lucky enough to get to do it for a living! Of course each client has different requirements, expectations and visions for their site, and the end result is totally unique, but there’s one thing I always recommend, whether you’re...

read more

I don’t know where to start with Social Media

Sometimes, in the midst of running a business, getting to grips with your online presence can seem like an impossible task. “I don’t know where to start!” is a common, exasperated cry from many who skirt around their social media with a wary...

read more

But Facebook Live scares the pants off me!

You won’t be the first and you definitely won’t be the last person to feel like this.  It scares everyone at first, particularly if you’re more comfortable to let your fingers do your talking. But, in the big scheme of things Facebook live is a fantastic way to reach...

read more

What’s the difference between a blog and a newsletter?

What is a blog and what is a newsletter? A blog (or short version of the words ‘web log’) is a piece of content or article that is written and published on your website (or on a blogging platform – Blogger/Tumblr/Wordpress, for example). A newsletter is written and...

read more

Do you really need a blog?

Do I really need a blog? In a nutshell, yes!  As an entrepreneur what are your top three priorities? To attract new clients? To grow your business? To make more money? Blogging can help you achieve all three!  Let me explain. How blogging can help you get new clients...

read more

Even if you do NOTHING ELSE, DO THESE 5 things online

Marketing your business can steal huge chunks of your precious time.  And whenever you’re at your busiest, it’s always the first to slip.  But then it becomes that vicious of cycle of “I haven’t got time to write a blog/newsletter/post this week” to “Why has it all...

read more

1 Quick and Easy Ways to Update Your Website

When was the last time you updated your website? In the last week/month/year? Erm… you don’t really update your website? Well, if I told you that this could be costing you potential customers, would you give it priority? Your website is your company’s shop window;...

read more

5 Simple Ways To Make Your Website Work For You

One of the things that most small business owners have in common is that they would like to increase traffic to their website.  Many feel that they are “missing out”, overlooked or simply lost in the scrum that makes up the battleground of today’s online marketers. ...

read more

Online marketing – Get the bangers on your BBQ

With blue skies and soaring temperatures, I bet I’m not that only one who enjoyed a few al fresco meals this week. And the smells of ribs cooking over charcoal got me thinking about how hosting a great BBQ is like getting your small business seen online. Not only do...

read more